Marketing Principles is the foundational course for Marketing and Management,  Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways. Marketing Principles address all the ways in which marketing satisfies consumer and business needs and wants for products and services.

 

Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management,  Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this course. A prerequisite for this course is advisor approval.